The world suddenly looks different when you are no longer in the middle of the Business Model Canvas, but on the sidelines of the new Blockchain Model Canvas
1. Customer Segments
Determining the right target group is essential. Map which specific customers you want to serve and
research what the needs of this target group are. This is also known as segmenting the market.
What is going to change? Companies are going to have to get used to the Anonymous Customer. It
used to be easier, there were detailed profiles, buyer personas were effortlessly linked to customer data
through CRM and it was possible to shamelessly enrich all that big data with super personal data. There
was maybe an idea that Facebook was not completely honest but no one had anticipated it was as bad
as Cambridge Analytica. The Delete Facebook campaign helped achieve a turning point, we were done
with our privacy being invaded. With or without the new European AVG Law, we no longer just want
to share all our data. We want to remain anonymous.
Thanks to Blockchain, we can complete all kind of transactions with companies and remain
anonymous. And there are millions of people without a bank account who will take part in the new
economic system. New start-ups have this new way of thinking in their genes. The next time you find
yourself in a meeting, discussing whether or not to have a certain question added to or removed from
the order form, remember the competition is already way ahead of you. With blockchain I don’t need
your data at all.
Download the whitepaper with more details about all nine building blocks.