Your company will be attacked from nine sides.

A few years ago everyone was busy with their Business Model Canvas. As long as you could determine your spot on the horizon and sit down with your team for a day to strategize in a remote cabin, it would be all right. The BMC worked. A simple method to divide each company into nine parts.

The official definition is:

With the Business Model Canvas you can create a business plan on a single piece of paper, mapping it out using nine building blocks. In it you describe your company and elements such as the revenue model, the added value, customers, relations and suppliers.

Alex Osterwalder, who wrote a book about it together with Yves Pigneur, created a beautiful tool. As an entrepreneur I like to use business models, they provide good insight in a simple way, particularly when they fit on one piece of paper! Last year I was involved with the ING bank "Business boost". As an entrepreneur coach and mentor I was fortunate to point many business owners in the right direction.

And then there was Blockchain.

Blockchain has a special feature: it succeeds in turning each part of the canvas upside down. We call that disruptive. Here, I will explain why your company and business model can be attacked from nine sides at the same time. For the sake of convenience I will follow the description of Osterwalder and Pigneur.

The world suddenly looks different when you are no longer in the middle of the Business Model Canvas, but on the sidelines of the new Blockchain Model Canvas

  1. Customer Segments

Determining the right target group is essential. Map which specific customers you want to serve and

research what the needs of this target group are. This is also known as segmenting the market.

What is going to change? Companies are going to have to get used to the Anonymous Customer. It

used to be easier, there were detailed profiles, buyer personas were effortlessly linked to customer data

through CRM and it was possible to shamelessly enrich all that big data with super personal data. There

was maybe an idea that Facebook was not completely honest but no one had anticipated it was as bad

as Cambridge Analytica. The Delete Facebook campaign helped achieve a turning point, we were done

with our privacy being invaded. With or without the new European AVG Law, we no longer just want

to share all our data. We want to remain anonymous.

Thanks to Blockchain, we can complete all kind of transactions with companies and remain

anonymous. And there are millions of people without a bank account who will take part in the new

economic system. New start-ups have this new way of thinking in their genes. The next time you find

yourself in a meeting, discussing whether or not to have a certain question added to or removed from

the order form, remember the competition is already way ahead of you. With blockchain I don’t need

your data at all.

Download the whitepaper with more details about all nine building blocks.